Why Apple’s earnings call gives us hope for more exciting new devices

Two or three times a year, Apple invites the staff here at the Digital Life Labs into briefings about products that have capabilities that we, and I think most humans, simply can’t relate to.

We’ll be shown iPad Pros rendering 37 12K HPFZ-format videos simultaneously, for instance: numbers and formats I just made up because they never stick in my head when Apple tells them to me because they are utterly meaningless to me and to almost everyone I know.